There are literally hundreds of tools that venture capital and private equity teams can choose from to manage their deal flow and portfolio reporting. With all of that choice, it can be confusing to know what type of tool may add the most value for your team.
One of the most common tools investment teams use today is a Sales CRM system such as Pipedrive and Salesforce. While these are powerful tools built to optimize sales performance, they may not necessarily be the best tool for your team to optimize their deal flow and reporting.
Below, we’ve outlined some of the biggest differences between Zapflow, a tool built specifically for investing teams, and sales CRM systems.
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Sales CRM |
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Zapflow |
Ideal user |
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Sales teams looking to increase their sales pipeline and closing rate. The purpose is to manage a sales pipeline |
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Venture Capital and Private Equity teams looking to optimize their deal flow and reporting by saving time and making more informed investment decisions. It was built to handle end to end investment workflow including fundraising, deal flow, transaction, and portfolio management
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Pipeline vs Deal flow psychology |
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With a scarcity of leads, each prospect needs to be nurtured with the hope of converting as many leads as possible |
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An avalanche of potential deals means the team needs to make go / no go decisions quickly based on quality data
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Managed relationships |
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Ideally suited for prospect and customer relationship management |
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Built specifically to manage relationships between co-investors, portfolio companies, advisors and LP’s
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Data entry |
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Manually enter company and contact data with additional functionality that allows you to pull contact info from business cards or publicly available sources such as LinkedIn |
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Manual entry plus multiple ways to automate data entry:
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Inter-relationship of deals |
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Inter-relationships are not important, and you can sell to company A the same as company B |
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Inter-relationships are critical and keeping track of companies, contacts and investors can help make a go / no go decision even faster as well as raise the potential priority and value of a deal
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External collaboration |
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There are good collaboration tools for your team or others in your organization. However, you do not collaborate in your sales CRM with prospects |
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With guest users, you can easily invite buy-side and sell-side guests to input data, allowing you to collaborate with the entire deal team which reduces the amount of e-mails and clutter during the transaction phase
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Notifying killed deals |
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Sales teams do not kill deals, prospects do. Therefore, there’s no need for this functionality since it doesn’t make sense for sales teams |
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Save time by automatically notifying companies that you do not wish to invest in right now, while also retaining that data for possible future deals or market comparisons
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Metrics and reporting |
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Track sales cases by pipeline stage and measure win / loss rates as well as team and individual performance |
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In addition to deal flow stage, you can also track deal status (active, pass, on hold) and easily create deal flow metric reports and portfolio company reporting for LP's at the touch of a button
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Development focus |
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Development of new features is focused on sales teams and optimizing their sales pipelines, closing rates, and customer relationship management |
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Development of new features is focused 100% on VC and PE teams and making deal flow faster to manage, collaboration between deal teams easier and relationships with LP’s stronger
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"After evaluating several options we came to the conclusion that Zapflow is the only solution that fits our needs, has good usability, and is easily implementable." - Gordian Brown from MOIA (subsidiary of Volkswagen AG)